What JSON is
JSON is a text format for nested data: objects with named keys, arrays, strings, numbers, booleans and null. It has no date type and no comments.
Every web API, most configuration files and anything that talks to JavaScript.
What Protobuf Schema is
A proto3 message definition with numbered fields.
gRPC services and anything using Protocol Buffers.
What changes when you convert JSON to Protobuf Schema
Four shapes all read correctly: an array of objects, an array of arrays with a header row, an object of column arrays, and an object keyed by row id. A single wrapper key holding the array, which is how most APIs reply, is unwrapped automatically. Nested objects are flattened one level into dotted keys; anything deeper is kept as JSON text in the cell, because a table cannot hold a tree.
Field numbers are assigned in column order starting at one. Types are inferred from the values.
What carries over from JSON to Protobuf Schema
One property of the JSON has no home in Protocol Buffers, and it is worth knowing which before you convert.
An empty cell and a missing one are the same thing in Protocol Buffers, so a null and an empty string in the JSON both come out blank and can no longer be told apart.
The result can be read a record at a time, and appended to by adding to the end of it. That is worth having for a table too large to hold in memory, and it means a Protocol Buffers file that is cut off part way through still gives you every record before the cut.
Both formats record types, so numbers, booleans and nulls survive as themselves rather than as text.